Shopper Marketing : FMCG Training Course

About the course

Our 2 x half day course on Shopper Marketing helps reframe your thinking away from consumers and into shoppers to establish strong shopper-first marketing campaigns. You will come away able to deliver more effective shopper activations with a better understanding of how shoppers think.

The course covers:

  • What is a shopper and how does it differ to a consumer?
  • Types of shopper activation
  • Outcomes of strong activations
  • The path to purchase in store
  • The path to purchase online
  • Shopper messaging
  • Evaluation campaign success

Designed for

We recommend this course for anyone dealing with major UK retailers, particularly those in the marketing function.



All our training is digitally held.


£520+ VAT per space

Dates below



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