Google Advertising : FMCG Training Course

About the course

When managed correctly, Google advertising can be one of the best ways to invest your marketing budget online. Our 2 x half day intensive Google Ads training will give you confidence when spending money with Google and help you understand the tactics and measures for success.

The course covers:

  • Google Ads structure
  • Introduction to Google Shopping
  • Dynamic Search Ads
  • Audience types and targeting
  • Bid strategies
  • Keyword planning and strategy
  • Listing keywords and negative keywords
  • Ranking and bidding
  • Remarketing
  • A/B Testing
  • Site Tags
  • Google Shopping

Before taking this course, please make sure you have set your Google Ads account up

Designed for

We recommend this course for anyone spending money on Google. For SEO, see our SEO course.



All our training is digitally held.


£520 + VAT per space or £490 + VAT per space for Community members

If you are a member, get in touch to book your space.

Dates below


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