Facebook & Instagram Advertising : FMCG Training Course

About the course

With Facebook as the bedrock of digital marketing today, our 2 x half day intensive Facebook & Instagram training will give you confidence in your Facebook Ads management. We cover how to use and optimise Facebook Ads Manager to deliver increased return on ad spend across both Facebook and Instagram.

The course covers:

  • Facebook Business Manager & Ads Manager guide
  • Setting up & optimising Facebook Tracking
  • Ad funnel principles
  • When to use each Ad objective
  • Ad budget best practice
  • Building an effective Ads strategy
  • Setting up a Facebook Ad funnel
  • How to optimise and scale

This is taught by Lauren Halliday. Lauren started her digital marketing career within corporates like The Body Shop and L’Oreal before setting up her own agency supporting high growth businesses with their Facebook marketing. Lauren’s agency currently manages the paid social for a number of brands with a strong focus on the commercial results.

Before taking this course, please make sure Facebook Ads Manager is successfully setup.

Designed for

We recommend this course for anyone spending money, or planning to, on Facebook or Instagram



All our training is digitally held.


£520 + VAT per space or £490 + VAT per space for Community members

If you are a member, get in touch to book your space.

Dates below



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